February 16, 2016

When I saw the numbers on digital out of home (DOOH) advertising—numbers like 33% better performance compared to print advertising according to Nielsen—I was understandably skeptical. Despite the fact that my company runs DOOH ads in veterinary practices, and despite h...

February 11, 2016

Our Veterinary Pre-Education Technology™ systems are paid for by sponsorships.  We work hard to find companies whose products/services are well-aligned to the needs and preferences of veterinary practices, not just pet owners. Since sponsors are paying to get their mes...

January 26, 2016

In my post from January 2nd, The Truth About the Omnishopper, I mentioned three ways in which you could work to make your product’s messaging feel good to the modern consumer. Here I’ll talk a bit more in depth about the second—staying adaptable and responding to your...

January 15, 2016

In my post from January 2nd, The Truth About the Omnishopper, I mentioned three ways in which you could work to make your product’s messaging feel good to the modern consumer. I’d like to clarify the first of these—reaching your customers when and where it matters—here...

December 12, 2015

Watch this video until you get bored, then come back:
https://www.youtube.com/watch?v=Edx9D2yaOGs

Beforehand, if I had told you that it is only three minutes long, you would probably have thought that that wasn’t very much time at all. Faced with the reality of three mi...

December 1, 2015

My CEO and I recently received an education in building a brand during a call with a prospective client. She represented a household name brand in a large area of consumer products, and as a result, we expected her to be motivated primarily by the standard metrics—how...

November 16, 2015

If you are looking for a new way to engage your customers, you might want to consider veterinary pre-education, shorthand for running brief educational segments before the veterinary exam. There are already multiple companies operating to help provide this service to v...

October 16, 2015

Understanding how to make the most of your digital marketing budget is essential to success in the 21st Century consumer landscape. With the right information, digital marketing can help you reach your target audience with better accuracy and efficiency than any other...

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We just updated our Privacy Policy. In the process of doing so, we reflected long and hard about our stakeholders – the vet practices, the suppliers w...

Data Privacy – Making Everybody Happy

October 24, 2017

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855.441.2000 | Fax: 508.439.6130

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