March 30, 2016

Procter & Gamble’s Chief Brand Officer, Marc Pritchard made a few interesting comments in a teaser article on Ad Age recently.  One in particular got me thinking about the pet owner experience before and during a veterinary exam:

It’s not “either” product benefit “...

March 19, 2016

At the Western Veterinary Conference (WVC) last week one of the presentations by Zoetis raised the issue of consumerism as one of three key drivers influencing pet owner decision-making. One of several definitions of consumerism from is “a modernmovement...

March 3, 2016

The oft-repeated phrase, “Content is king” does not apply to digital education technology in veterinary practice waiting rooms.  Sorry, it just doesn’t.  In reality, it doesn’t apply to any digital signage system, but we specifically support the veterinary industry her...

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We just updated our Privacy Policy. In the process of doing so, we reflected long and hard about our stakeholders – the vet practices, the suppliers w...

Data Privacy – Making Everybody Happy

October 24, 2017

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September 9, 2017

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