January 26, 2016

In my post from January 2nd, The Truth About the Omnishopper, I mentioned three ways in which you could work to make your product’s messaging feel good to the modern consumer. Here I’ll talk a bit more in depth about the second—staying adaptable and responding to your...

January 15, 2016

In my post from January 2nd, The Truth About the Omnishopper, I mentioned three ways in which you could work to make your product’s messaging feel good to the modern consumer. I’d like to clarify the first of these—reaching your customers when and where it matters—here...

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We just updated our Privacy Policy. In the process of doing so, we reflected long and hard about our stakeholders – the vet practices, the suppliers w...

Data Privacy – Making Everybody Happy

October 24, 2017

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