December 12, 2015

Watch this video until you get bored, then come back:
https://www.youtube.com/watch?v=Edx9D2yaOGs

Beforehand, if I had told you that it is only three minutes long, you would probably have thought that that wasn’t very much time at all. Faced with the reality of three mi...

December 1, 2015

My CEO and I recently received an education in building a brand during a call with a prospective client. She represented a household name brand in a large area of consumer products, and as a result, we expected her to be motivated primarily by the standard metrics—how...

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We just updated our Privacy Policy. In the process of doing so, we reflected long and hard about our stakeholders – the vet practices, the suppliers w...

Data Privacy – Making Everybody Happy

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