October 24, 2017

We just updated our Privacy Policy. In the process of doing so, we reflected long and hard about our stakeholders – the vet practices, the suppliers who pay us, the pet owners, and others – and what their needs are.  We believe we perfected a policy that meets all need...

September 9, 2017

On Saturday, August 26th I delivered my very first CE lecture at the AVI Talbot Symposium at CVC in Kansas City.

It was a thrill to be back in the saddle doing presentations – I was a trainer for many years at the start of my career and I often miss it.  It was also a b...

March 1, 2017

There is a great article in the New Yorker about Why Facts Don’t Change Our Minds.  One particularly interesting notion was presented: When people were asked to explain – in detail – their position on something about which they felt strongly, their position w...

February 14, 2017

The 2017 North American Veterinary Community (NAVC) conference in Orlando was productive this year, but I’m never going to attend the NAVC conference again!  That’s not because I didn’t like it – I did, very much – but because they are rebranding to VMX, the Veterinary...

May 29, 2016

It might seem a little odd for us to reveal – in the title of a post, no less – that we had a customer complaint, but every business has to improve continuously and I live by the notion that, “it’s not if you will have problems, but how you handle them that matter...

May 4, 2016

Two recent articles captured my attention the other day. One was written by Marshall here at Pet Cause Media and (using some cute cats to prove his point) talks about how important it is to differentiate.  The other was from AdAge and talks about how “Digital Darwinism...

March 30, 2016

Procter & Gamble’s Chief Brand Officer, Marc Pritchard made a few interesting comments in a teaser article on Ad Age recently.  One in particular got me thinking about the pet owner experience before and during a veterinary exam:

It’s not “either” product benefit “...

March 19, 2016

At the Western Veterinary Conference (WVC) last week one of the presentations by Zoetis raised the issue of consumerism as one of three key drivers influencing pet owner decision-making. One of several definitions of consumerism from Dictionary.com is “a modernmovement...

March 3, 2016

The oft-repeated phrase, “Content is king” does not apply to digital education technology in veterinary practice waiting rooms.  Sorry, it just doesn’t.  In reality, it doesn’t apply to any digital signage system, but we specifically support the veterinary industry her...

February 11, 2016

Our Veterinary Pre-Education Technology™ systems are paid for by sponsorships.  We work hard to find companies whose products/services are well-aligned to the needs and preferences of veterinary practices, not just pet owners. Since sponsors are paying to get their mes...

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We just updated our Privacy Policy. In the process of doing so, we reflected long and hard about our stakeholders – the vet practices, the suppliers w...

Data Privacy – Making Everybody Happy

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PO Box 448, Northborough, MA 01532
855.441.2000 | Fax: 508.439.6130


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