How a Recent Customer Complaint Validated What We Do
It might seem a little odd for us to reveal – in the title of a post, no less – that we had a customer complaint, but every business has to improve continuously and I live by the notion that, “it’s not if you will have problems, but how you handle them that matters.” In this particular case, the customer is a veterinary practice who didn’t realize they could decline certain content on their screen — we allow this for all practices, as long as they permit at least some sponso
How Veterinary Practices Can Benefit From “Digital Narcissism”
Two recent articles captured my attention the other day. One was written by Marshall here at Pet Cause Media and (using some cute cats to prove his point) talks about how important it is to differentiate. The other was from AdAge and talks about how “Digital Darwinism Has Created a Market of Digital Narcissists“. Both articles had a similar message: Make sure your target audience notices you and wants to engage with you – even though that’s harder than ever to do! I began
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