Product Benefit vs Emotional Messages
Procter & Gamble’s Chief Brand Officer, Marc Pritchard made a few interesting comments in a teaser article on Ad Age recently. One in...
Consumerism & the Unusual Quote on Our Website
At the Western Veterinary Conference (WVC) last week one of the presentations by Zoetis raised the issue of consumerism as one of three...
Content is NOT King!
The oft-repeated phrase, “Content is king” does not apply to digital education technology in veterinary practice waiting rooms. Sorry,...
