When I saw the numbers on digital out of home (DOOH) advertising—numbers like 33% better performance compared to print advertising according to Nielsen—I was understandably skeptical. Despite the fact that my company runs DOOH ads in veterinary practices, and despite having confidence in our system, I wanted to know more about how DOOH functions in the veterinary environment. To get a better sense, our CEO, our veterinary advisors, and I put together a simple 60-day test prog

Our Veterinary Pre-Education Technology™ systems are paid for by sponsorships. We work hard to find companies whose products/services are well-aligned to the needs and preferences of veterinary practices, not just pet owners. Since sponsors are paying to get their message heard, they naturally want to reach as many pet owners as possible. So they often ask my least favorite question: How big is your network right now? How many practices are you in? Ugh! I understand the que