January - 2016

Staying Adaptable and Responding to What Matters to Your Customers

In my post from January 2nd, The Truth About the Omnishopper, I mentioned three ways in which you could work to make your product’s messaging feel good to the modern consumer. Here I’ll talk a bit more in depth about the second—staying adaptable and responding to your customers’ interests. Every good marketer should be responsive to his or her customers, but doing so is not necessarily as easy as it may seem. The main reason for this is, simply put, people are fickle. One day

Reaching them When and Where it Matters

In my post from January 2nd, The Truth About the Omnishopper, I mentioned three ways in which you could work to make your product’s messaging feel good to the modern consumer. I’d like to clarify the first of these—reaching your customers when and where it matters—here, with further posts on the latter two to come shortly. First of all, to say when and where implies that these are two fundamentally different concepts. This is not the case. When your customer is in the frame o

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