Watch this video until you get bored, then come back: https://www.youtube.com/watch?v=Edx9D2yaOGs Beforehand, if I had told you that it is only three minutes long, you would probably have thought that that wasn’t very much time at all. Faced with the reality of three minutes of nothing, however, you start to realize just how long it is. If you made it all the way through, congratulations. If not, you are like me and, moreover, like your average customer. The best advertisers

My CEO and I recently received an education in building a brand during a call with a prospective client. She represented a household name brand in a large area of consumer products, and as a result, we expected her to be motivated primarily by the standard metrics—how much did you sell this month, and how much sales growth are you showing? However, as she went on describing her company’s approach to marketing, it sounded less like sales and more like community organizing. Whe