Data Privacy – Making Everybody Happy
We just updated our Privacy Policy. In the process of doing so, we reflected long and hard about our stakeholders – the vet practices,...
My First CE Lecture
On Saturday, August 26th I delivered my very first CE lecture at the AVI Talbot Symposium at CVC in Kansas City. It was a thrill to be...
Ask Pet Owners: “Why?”
There is a great article in the New Yorker about Why Facts Don’t Change Our Minds. One particularly interesting notion was presented:...
NAVC – Change Is In the Air
The 2017 North American Veterinary Community (NAVC) conference in Orlando was productive this year, but I’m never going to attend the...
How a Recent Customer Complaint Validated What We Do
It might seem a little odd for us to reveal – in the title of a post, no less – that we had a customer complaint, but every business has...
How Veterinary Practices Can Benefit From “Digital Narcissism”
Two recent articles captured my attention the other day. One was written by Marshall here at Pet Cause Media and (using some cute cats to...
What Can These Four Pictures of Cats (and one Rabbit) Teach You About Marketing?
Have you ever opened a clickbait article, only to find that the content inside isn’t what you expected? Well, sorry, but it’s happened...
Product Benefit vs Emotional Messages
Procter & Gamble’s Chief Brand Officer, Marc Pritchard made a few interesting comments in a teaser article on Ad Age recently. One in...
Consumerism & the Unusual Quote on Our Website
At the Western Veterinary Conference (WVC) last week one of the presentations by Zoetis raised the issue of consumerism as one of three...
Content is NOT King!
The oft-repeated phrase, “Content is king” does not apply to digital education technology in veterinary practice waiting rooms. Sorry,...
